The Berlin wall was a symbol of separation and hate. Nowadays the city is marked by a line on the floor representing where the wall used to pass. Given that there aren`t almost any outdoor sports spaces in the city, Adidas brings people together by creating sport fields around Berlin where the separation line between the teams will be the Berlin wall line.
This student campaign titled 'Adidas Breaking Walls' was published in Germany in April, 2018. It was created for the brand: Adidas, by ad school: Miami Ad School. This Experiential medium campaign is related to the Fashion industry and contains 3 media assets. It was submitted about 4 years ago.
Advertising School: Miami Ad School, Berlin, Germany
Art Directors / Copywriters: Elena Marín, Nuno Monteiro
Creative Director: Rajath Ramamurthy