It Just Meals Good

Panera Bread unveils the “It Just Meals Good” campaign, its debut work with creative agency of record, 72andSunny New York, today. The new campaign and platform signals a repositioning of the brand, centered on giving customers agency of choice to define their meal occasions for any mood or feeling they might be in.

The new campaign and tagline focuses on the different types of meal occasions that Panera’s menu can cater to, which the hero spot, “This is a Meal” serves up beautifully. Whether it’s connecting with friends over lunch, suffering through that awkward meetup with an ex, or commemorating your daughter getting her driver’s permit or having some much-needed alone time in the car – each occasion is the guest’s definition of a meal - and highlights that there’s a Panera meal for any moment. Whether it’s a salad when you’re looking for an energy boost or a soup when you need some comfort - at Panera, there’s a meal for any occasion.