AD Constructor

Agency: Cherezchur


Every year, brands in Russia shells out billions of dollars to target audiences with hundreds of thousands of new ads that all look the same.
And while native advertising and creative branded content is starting to turn heads (and boost sales) in some markets, Russian companies spent nearly $3 billion last year alone on airing direct TV video advertising.
Creative branded content production Maffick Moscow wants to help brands to stop paying good money for bad ads.
And introducing Ad Constructor( , an online service that lets you customize your very own free ad content in minutes, for any product or service you want!
Ad Constructor offers ready-to-go videos based on scientifically selected pre-set categories. Harnessing the most effective messaging tools available, that’ve been tested millions of times on real live people.
Just choose your category, enter your brand information, your slogan, a pack shot: and that’s it.
Download your free video and share it online with message: "download your typical TVC for free, shoot something new with Maffick Moscow".

This professional campaign titled 'AD Constructor' was published in Russia in June, 2019. It was created for the brand: Cherezchur, by ad agency: Cherezchur. This Digital medium campaign is related to the Agency Self-Promo and Professional Services industries and contains 1 media asset. It was submitted almost 5 years ago.


Advertising Agency: Cherezchur, Moscow, Russia
Creative Directors: Oleg Izosimov, Michail Kotov
Art Director: Oleg Izosimov
Copywriter: Michail Kotov
Creative director / Director: Maria Nikitina/ Maffick Moscow
Director: Pablo Rojas/ Maffick Moscow
Illustrator: Olga Gurieva/ Maffick Moscow
Producer: Louise Levitina/ Maffick Moscow
Casting: Tatiana Bogdanova/ Maffick Moscow


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