Stopcoronavirus.rf needed to inform people about the necessary behaviour patterns during the lockdown. To keep the pressure away was important, so the idea of 'ABC of quarantine' has delivered the message in a light and playful way. The mood uplifting approach of 'ABC of quarantine' borrows the style of simple and funny nursery rhymes. 20 writers, illustrators and animators has composed 'ABC of quarantine' in 2 weeks. The Russian voice of Shrek Alexey Kolgan reads the rhymes in his unique funny, witty and naive manner.
This professional campaign titled 'ABC of quarantine' was published in Russia in April, 2020. It was created for the brand: stopcoronavirus.rf, by ad agency: Backinblack.pro. This Integrated medium campaign is related to the Health and Public Interest industries and contains 9 media assets. It was submitted over 3 years ago by Creative director, Curator: Alexander of backinblack.pro, HSE School of Art and Design.
Advertising Agency: Backinblack.pro, Moscow, Russian Federation
Illustration & Design Agency: Pic-o-matic
Creative Director: Alexander Alexeev