Fundación San Joaquín y Santa Ana

Abandonment Has No Filter

Agency: WILD Fi


In recent days, social networks have been flooded with images generated by an application (FaceApp) that allows aging people's faces and project how we would look when we get older. San Joaquin and Santa Ana Foundation has over 75 grandpas and grandmas in absolut abandonment situations. All they ask is for people to come and visit them.

This professional campaign titled 'Abandonment Has No Filter' was published in Paraguay in July, 2019. It was created for the brand: Fundación San Joaquín y Santa Ana, by ad agency: WILD Fi. This Print medium campaign is related to the Public Interest, NGO industry and contains 3 media assets. It was submitted over 4 years ago.


Advertising Agency: WILD Fi, Asunción, Paraguay
Photographer: Marco Bogarín


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