Description
On Valentine’s Day, while everyone else – including most major supermarket chains - is busy talking about love, we decided to address those who might be feeling a little lonely. We did it by writing a compassionate original song about supermarket products being “abandoned” at the wrong isle by people who suddenly decided that they no longer want them.
By talking to the loners in a country where the streets are flooded with roses and balloons each 14th of February, we managed to create a viral ad that cut through the noise and caught the attention of everyone, regardless of their relationship status.
This professional campaign titled 'Abandoned' was published in Bulgaria in February, 2024. It was created for the brand: Fantastico, by ad agency: Human Agency. This Film medium campaign is related to the Food and Retail Services industries and contains 1 media asset. It was submitted about 2 months ago.
Credits
Advertising Agency: Human, Sofia, Bulgaria
Production company: Human Production
Creative Director: Konstantin Trendafilov, Alexander Bratimirov
Art Director: Nelly Kirova
Copywriter: Petar Evtimov, Izabel Leonova
DOP: Damian Dimitrov
Set Designer: Andrea Popova
Editor: Radoslav Ukalski
Directed by HUMAN Collective
