Xplore Music is a Bulgarian mobile app with rich music content and specially curated playlists, reflecting the way Bulgarians listen to music. We build up on this app’s feature by making a series of playlists for real people and their moments, emblematic for the Bulgarian culture. Our TV campaign teased people to get the app and check the special playlists there.
This professional campaign titled 'A1 Xplore Music - Rock, A1 Xplore Music - Pop Folk, A1 Xp...' was published in Bulgaria in October, 2018. It was created for the brand: A1 Xplore Music, by ad agency: Saatchi & Saatchi. This Film medium campaign is related to the Electronics, Technology industry and contains 3 media assets. It was submitted about 5 years ago.
Advertising Agency: Saatchi & Saatchi, Sofia, Bulgaria
Creative Directors: Alexander Bratimirov, Konstantin Trendafilov
Art Director: Martina Solakova
Copywriter: Alexander Vladimirov