A World of Unlimited Possibilities takes viewers on a journey from their cinema seat into a world of movies as the protagonist (Johnny Flynn) and his fellow cinema goers navigate through some of the most iconic film genres, including this year’s summer blockbusters Avengers: Infinity War, Solo: A Star Wars Story, Deadpool 2 and Jurassic World: Fallen Kingdom.
Promoting Cineworld’s Unlimited card, which enables customers to enjoy all-you-can-watch cinema for a fixed monthly price, the concept aligns with Cineworld’s ‘Feel More’ brand proposition, which supports the idea that there’s more to cinema than what you watch - the magic is in how cinema can make you feel. The Unlimited card enables cinema-goers to feel more, more often, in whichever way they choose.
This professional campaign titled 'A World of Unlimited Possibilities' was published in United Kingdom in May, 2018. It was created for the brand: Cineworld, by ad agency: Twelve. This Film medium campaign is related to the Recreation, Leisure industry and contains 1 media asset. It was submitted over 4 years ago.
Advertising Agency: Twelve, London, UK
Creative Director: Derek Bain
Associate Creative Director: Mark Ross
Art Director: Charlie Carter
Copywriter: Lewis Faber
Chief Strategy Officer: Martin Smith
Director: Jamie Maule-ffinch