A Who Knew Carol

This holiday season, Walmart is giving customers plenty of reasons to be surprised by what they discover. Bringing that spirit to life is "A Who Knew Carol," Walmart's new holiday campaign inspired by the classic holiday film, "The Muppet Christmas Carol."

The campaign brings together an iconic ensemble of Muppets, including Kermit the Frog, Miss Piggy, The Great Gonzo, Rizzo the Rat and Pepé the King Prawn, alongside Walton Goggins as Ebenezer Scrooge and Stephanie Beatriz as Scrooge's niece. Together, they bring a fresh twist to the holiday classic, showing that even the biggest humbug can be delightfully surprised by Walmart's exciting gifts, favorite brands and incredible value.

"'A Who Knew Carol' brings Walmart’s holiday campaign to life in a way that's playful, memorable and full of unexpected surprises all season long," said William White, chief marketing officer. "By pairing the enduring charm of The Muppets with Walton Goggins’ humor, we’re showing that Walmart can surprise customers with the brands, gifts, deals and convenience they need to make the season even more joyful."

The campaign kicks off with "A Who Knew Carol" followed by a series of videos and social content throughout the holiday season bringing Walmart’s holiday assortment to life – from must-have gifts and exciting finds to quality that makes shoppers stop and say, "Who Knew?"

It's one more way Walmart is helping customers discover more to love, spend less and make more room for what matters this holiday season.

See the full press release here: https://corporate.walmart.com/news/2026/10/walmart-unwraps-three-major-holiday-shopping-events