Michelob ULTRA • FIFA World Cup 2026
The World Cup in a Can
Agencies: Draftline • DraftLine Colombia
Ref. France
Ref. England: "Superior is worth winning at the sport you invented."
Ref. Canada
Ref. Mexico
Ref. Panama "Today, 'la murga' takes over the pitch."
Ref. Argentina "Here comes Argentina, 'che'."
Ref. Netherlands "Red, white, blue... ORANGE"
Description
As the Official Beer of the FIFA World Cup 26™, Michelob Ultra had a privileged place in every match, celebration and conversation surrounding the tournament.
But covering the World Cup in real time required a system capable of reacting as quickly as the game changed. So we turned our own can into a creative format.
Using its colors, shapes, typography and graphic elements, we created a modular content pool that could transform the can into flags, symbols, expressions and cultural references from different national teams. This allowed every play, result and unexpected moment to quickly become a relevant piece of content for each country.
The result was a simple, recognizable and flexible visual language that helped Michelob Ultra react to what was happening on and off the pitch without relying on match imagery.
Turning the Official Beer’s can into a real-time content platform for the FIFA World Cup 26™.
This professional campaign titled 'The World Cup in a Can' was published in Colombia in June, 2026. It was created for the brands: FIFA World Cup 2026 and Michelob ULTRA, by ad agencies: Draftline and DraftLine Colombia. This Content, Digital, and Print media campaign is related to the Alcoholic Drinks and Sports industries and contains 7 media assets. It was submitted about 1 hour ago.
Credits
Agency: DraftLine Colombia
Brand director: Juanita León
Brand Manager: Juan José Muñoz
Project Manager: Cristina Rincón - Juliana Quiroga
Creative Director: Jairo Montoya
Art Director: Felipe Rivera
Copywriter: Juan Diego Vega
Photographer: Miguel Cristancho
Production: Rafael Murcia
Social Media Manager: Daniela Pardo
