Toonies For Tummies

A toonie is all it takes to fill a hungry tummy

Agency: Capital C


Grocery stores all across Ontario and Atlantic Canada will be asking shoppers to donate a toonie at checkout to provide breakfast for a hungry child in their community starting February 6th as part of their Toonies for Tummies program. To support Toonies for Tummies, creative agency Capital C has launched an integrated campaign to give people a compelling reason to donate and a way to track their donation. The campaign includes print, in-store, a microsite, social media and an online video.

This professional campaign titled 'A toonie is all it takes to fill a hungry tummy' was published in Canada in February, 2014. It was created for the brand: Toonies For Tummies, by ad agency: Capital C. This Film medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted over 10 years ago.


Advertising Agency: Capital C, Canada


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