The GlenDronach

A Story of Rare Dedication

Agency: Hakuhodo


The GlenDronach Distillery has released 198 bottles of its oldest and rarest whisky to date, retailing for £20,000 each.
The Scotland-based distillery has rolled out The GlenDronach Aged 50 Years on a limited basis, with fewer than 200 bottles available worldwide. Distilled in 1971, the whisky is The GlenDronach’s first 50-Year-Old Single Malt ever to be released.
Strategic creative agency Southpaw were tasked with bringing the story of this exquisite whisky to life. Creating a luxurious storytelling platform with sumptuous shots by Mallinson Television Productions and Christina Kernohan in Scotland, and Jonathan Knowles in London, and covering digital, social and print media across the globe.

This professional campaign titled 'A Story of Rare Dedication' was published in United Kingdom in February, 2022. It was created for the brand: The GlenDronach, by ad agency: Hakuhodo. This Integrated medium campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted over 2 years ago by Business Development Lead: Laura Wood of Southpaw.


Advertising Agency: Southpaw, London, United Kingdom of Great Britain and Northern Ireland


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