a shared thirst for victory

Bulgaria is a country of six million people. But whenever the national volleyball team steps onto the court, it feels like all six million are playing. To launch Velingrad mineral water’s partnership with the Bulgarian national volleyball team, we turned that feeling into a film. We see the six players on court preparing for the next point, while everywhere around the country ordinary Bulgarians instinctively mirror them — getting into position, holding their breath, jumping, celebrating and sharing the same thirst for victory. Because a national team has six players on the court, but millions behind them. Velingrad brought them together as one team, united by one thing: a shared thirst for victory.