A ripe time for liars


Coinciding perfectly with the controversial Brexit Day, a group of friends are launching an equally provocative white merlot, cleverly coined “LIAR Wine”.
The wine itself – with its fruity and floral notes – created using red merlot grapes – is something of a deception in its appearance, much like the cloaked and alleged lies surrounding Brexit like “immigrants are stealing our jobs; the UK hands over £350m to the EU every week…”
As well as being a parody on Britain’s departure from the EU, LIAR Wine represents just one of the European products that will be a victim of Brexit’s uncertainty around trade agreements – Italian wine.
LIAR Wine can be bought online as of January 31st, 2020.

This professional campaign titled 'A ripe time for liars' was published in United Kingdom in January, 2020. It was created for the brand: LIAR Wine, . This Integrated medium campaign is related to the Alcoholic Drinks industry and contains 8 media assets. It was submitted about 4 years ago.


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