A novel way to look after your mind
Bibliotherapy is an increasingly popular way to help people with mental health issues and is defined as the use of books as therapy in the treatment of mental or psychological disorders. This campaign aims to move bibliotherapy online, giving individuals who have been suffering with mental heath issues a "prescription" to books that can help them on their way to recovery.
This student campaign titled 'A novel way to look after your mind' was published in United Kingdom in July, 2020. It was created for the brand: Audible, by ad school: University of Gloucestershire Creative Advertising. This Integrated medium campaign is related to the Electronics, Technology and Health industries and contains 1 media asset. It was submitted about 3 years ago by Creative Director/Course Leader: Carl Halford of Advertising at the University of Gloucestershire.
Advertising School: University of Gloucestershire Creative Advertising, Cheltenham, United Kingdom of Great Britain and Northern Ireland
Creatives: Issy Sinclair, Lauren Stanton
Course Leader: Carl Halford