As the Covid-19 pandemic spread around the world, countries were forced to close their borders, bringing travel to a grinding halt. The campaign brings hope of better days ahead and spreads the uplifting sentiment of being able to experience the joy of travel, again.
The world’s most awarded airport, Changi has been delighting travellers with experiences to cherish. Following an exceptionally challenging year when plans to explore and travel went unfulfilled, CAG encourages people to look ahead and embrace 2021 with hope and fervor May there be a fresh start for all with the promise of travelling again in the new year.
Conceptualised by Havas Singapore, the video strikes an emotional chord as it takes viewers through travel resolutions that were broken, and aspirations to visit places around the world dashed. While reminiscing past travels, the campaign inspires travellers to dream of holidays and experiences they have always wanted to enjoy.
This professional campaign titled 'A New Year, Renewed Resolutions' was published in Singapore in December, 2020. It was created for the brand: Changi Airport Group, by ad agency: Havas. This Film medium campaign is related to the Hospitality, Tourism and Transport industries and contains 1 media asset. It was submitted almost 2 years ago by Manager, New Business and Marketing: Nivedita of Havas Group APAC.
Advertising Agency: Havas Singapore, Singapore