Description
To commemorate Saudi National Day, this campaign explores how heritage and modernity coalesce. Moving through sculptural, bronze-cast tableaux of traditional Saudi life from founding leaders and classic hospitality to historic craftsmanship the film bridges foundational cultural values with contemporary life. The transition illustrates modern technology, digital creation, and smart home appliances not as a departure from tradition, but as its natural evolution, highlighting eXtra’s role as an enduring part of the household story across generations.
This professional campaign titled 'A Nation’s Story.. A Lifetime Together' was published in Saudi Arabia in September, 2026. It was created for the brand: Extra, by ad agency: eXtra. This Film, Integrated, and Print media campaign is related to the Electronic Devices and Electronics, Technology industries and contains 1 media asset. It was submitted 1 day ago.
Credits
Company: eXtra (United Electronics Co.)
Creative Director: Ahmed Elramlawy
Creative Direction & Concept: Ahmed Elramlawy
Music & AI Audio Composition: Ahmed Elramlawy
Copywriter: Lamees Alrowili & Toufic Samih
KV concept & Sr. graphic Designer : Islam Abdel Dayem
End card Motion & Animator : Karim Mousa
Head of Marketing : Amr Ibrahim
CMO : Mohamed Hussien
