The Department for Transport

A Mate Doesn’t Let A Mate Drink Drive

Agency: Y&R


Y&R London has launched a new strategic direction and creative campaign for the Department for Transport’s THINK! drink drive activity which calls on mates to look after each other on a night out. The creative, breaking Monday, targets young men aged 17-24 with the line, “A Mate Doesn’t Let A Mate Drink Drive.”

This professional campaign titled 'A Mate Doesn’t Let A Mate Drink Drive' was published in United Kingdom in March, 2018. It was created for the brand: The Department for Transport, by ad agency: Y&R. This Film medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted about 6 years ago.


Advertising Agency: Y&R London, UK
Chief Creative Officer: Jon Burley
Creative Director: Jim Bolton
Creatives: Nina Beyers, Tom Espezel-Bentley, Sean Johnson, Josh Pearce
Strategy Director: Jonathan Ewles
Strategist: James Dowler
Business Director: Anna Crabtree
Account Director: Adam Tynan
Account Executive: Laura Moon
Agency Producer: Emily Brownlow
Editing House: The Playroom
Editor: Nick Allix
Post Production Company: Time Based Arts
Producer: Jo Gutteridge
Online Artist: Simone Grattarola
Sound House: Factory
Lead Sound: Phil Bolland
Music Company (license): Thirty Two Music
Re Record: Native


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