For the second year in a row, Samsung selected Ruben Latre of Hostage Films to direct and shoot the media campaign dedicated to its international social responsibility service. Latre travelled to Istanbul, Turkey to film The Samsung Academy, a vocational training program giving opportunities to young men and women from low-income families. This spot centers on Elif, a young women who, like so many of her peers, struggles to escape the intergenerational poverty that affects so many in the region. She is a particular source of pride to her mother, who never finished grade school.
This professional campaign titled 'A man's world' was published in United States in March, 2014. It was created for the brand: Samsung, by ad agency: Agenda. This Digital medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted over 9 years ago.
Advertising Agency: agenda:, New York, USA
Production Company: Hostage Films
Executive Producer: Melissa Beth
Voice Over Talent: Christopher Swindle
Creative Director: Dan Koh
Client Supervisor: Jeong Won Lee
Photographer Director: Ruben Latre