The challenge was to create a buzz to fuel consumer demand and get their taste buds tingling at first glance with a fun touch to it. The idea is to make literal use of the opening up of the burger pack, in the shape of an exaggerated cartoonized human mouth biting on the burger inside. Instead of dull food packs that we see everyday, this is considered to be amusing and to and eye-catchy to an already mouth-watering burger. Through playing on the concept of ‘stir your appetite’, it is clearly shown with the wide open packaging that itself looks like it’s devouring the sandwich inside of it.
This professional campaign titled 'Stir your appetite' was published in Egypt in June, 2020. It was created for the brand: Mince, by ad agency: Media Hub Digital. This Print medium campaign is related to the Food industry and contains 2 media assets. It was submitted over 1 year ago by Artdirector : mohamed osama of animation advertising agency .
Advertising Agency: Media Hub Digital, Cairo, Egypt
Art Director: Mohamed Osama