Burger King

A Little More Confusing

Agency: DAVID Madrid


Things get a little confusing in the new Burger King® campaign promoting the full plant-based menu, right down to the plant-based Whopper Jr. and plant-based nuggets

Burger King and DAVID Madrid focus on children's confusion for the third chapter of their “Confusing Times” campaign

Why is this building so big if it’s only two years old? Is a cookie jar still a cookie jar if there are no cookies in it? Kids’ imagination has no boundaries and, according to Burger King’s latest campaign, neither does kids’ confusion.

Created by DAVID Madrid, the third part to the acclaimed Confusing Times campaign looks at confusion through a different lens, this time, to promote their entire menu, from plant-based nuggets and Long Chicken, all the way to the plant-based Whopper Jr.

This professional campaign titled 'A Little More Confusing' was published in Spain and United States in May, 2023. It was created for the brand: Burger King, by ad agency: DAVID Madrid. This Film medium campaign is related to the Food industry and contains 1 media asset. It was submitted about 1 year ago.


Agency: DAVID Madrid
Campaign: A Little More Confusing
Client: Burger King Global
Global CCO & Partner: Pancho Cassis
Global COO: Sylvia Panico
Executive Creative Director: Saulo Rocha, André Toledo
Creative Director: David Krueger, Pedro Sattin, Sébastien Rouvière
Head of Art: Camilo Jiménez
Art Director: Pedro Sattin
Copywriter: David Krueger, Sébastien Rouvière
Head of Production: Alejandro Falduti
Head of Account: María García Herranz
Group Account Director: Lucila Mengide
Account Executive: Lucía Urbieta
Head of Strategy: Daniela Bombonato
Strategy Director: Patricia Urgoiti
Global PR Director: Sandra Azedo

Client Approval
VP, Head of Marketing: Sabrina Ferretti
Global Brand Communication Director: Andrea Beer

Photo Studio: Sicarios
Photographer: Nixon
Executive Producer: Joao Luz
Line Producer: Rafa Pinto
Client Services: Babi Kosloff, Ju Bahia and Yuri Fuly
Assistants: Kao e Renan Moraes
Tech Crew: Tinho Sousa, Heygo Freire, Dennis Peres
Casting: Mei Yi Ho
Operations: Lindin Lima
Retouch: Ricardo Moreira

Music Company and Publisher: Pickle Music
Executive Music Director: Alexis Estiz
Composer: Alexis Estiz
Sound Design & Mix: Pickle Music
Executive Producer: Olivia López
Performer: Emma Zavaleta

Film Production: Blur
Director: Claudia Llosa
Executive Producer: Mario Forniés y Alfonso Cazalilla
Producer: Elena Sáenz
1st AD: Andrés González
Production Manager: Yago López Abril
Production Assistant: Gustavo Pérez
Production Coordinator: Paula Ceregido
Location Manager: Alejandro Camacho
DOP: Octavio Arias
Camera Assistant: Maria José Burgos
Art Director: Dear F*cking Love
Stylist: Marga Vázquez
Hair and Makeup: Blanca Laporta
Home Economist: Óscar Sanz Cabrera
Casting Director: Mercè Ramos
Editor: Vicente Álvarez
Colourist: Edu Aranda
Post-production: McNulty

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