Description
Dainty Foods has teamed up with GIANT Creative for their national campaign, launched in January 2025, titled "Everyone Deserves a Little Dainty." This initiative marks a significant celebration of Dainty's longstanding Canadian heritage since 1882, being the only rice milled locally in Canada.
Set to be distributed on digital media and digital-out-of-home platforms across Ontario, BC, Alberta, and Quebec, the campaign creatively explores the diverse culinary identities within all households. Driven by strategic insights into evolving Canadian demographics and food preferences, the collaboration spotlights four distinct personalities - The Nonna, The Improviser, The Perfectionist, and The Trendsetter in their home kitchens. Through engaging narratives and humour, these personalities bring to life the versatility of Dainty Rice—showcasing how it fits seamlessly into everyday life and culinary creativity.
Visual storytelling is key, with dynamic angles capturing each culinary journey from preparation to the appetizing final product. Complementing these stories, carefully curated Spotify playlists enhance each personality's unique vibe, offering a personalized auditory experience.
Spearheaded by strategic and creative leads Sherry Wahid and Guilherme Dorini, with production director Andrew Stephenson, this campaign promises to resonate with audiences, highlighting that everyone can cook a delicious dish with Dainty Rice.
This professional campaign titled 'A Little Dainty 2025' was published in Canada in January, 2025. It was created for the brand: Dainty Foods, by ad agency: Giant Creative. This Design, Digital, and OOH Outdoor media campaign is related to the Food industry and contains 2 media assets. It was submitted about 1 month ago.
Credits
Agency: Giant Creative
Client: Dainty Foods
Strategy Director: Sherry Wahid
Creative Direction: Guilherme Dorini and Sherry Wahid
Production Director: Andrew Stephenson
Digital and Web Support: Dorcas Omunagbe and Erin Foster
Graphic Design: William Metcalfe and Nathan Bastien
Production Crew
Director: Andrew Stephenson
Director Of Photography: Phong Tran
Art Director: Guilherme Dorini
Production Coordinator: Sandi Ackerman
1st Assistant Camera: Laura Rondon
Gaffer: Dave Barrett
Grip: Jacob Lea
MUA: Heidi Figueroa and Ty Wilson
Food Styling: Thomas Waite - The In Home Chef