Peace Day

A Lap Around The World


Peace Day is 21st of September; aiming to become an annual day of non-violence and global truce. The tipping point of awareness that will allow this day to become institutionalised in the calendar is roughly 20% of the world’s population. To promote and raise awareness around Peace Day, we’ve initiated an experiment called ‘A Lap Around The World.’ The aim is to see if we can make a tweet, promoting Peace Day, travel one whole lap around the world. Each tweet with the hashtag #PeaceDay21Sep will be pinned on the map and, if successful, eventually complete a line of tweets across the entire globe by 21st of September.

This professional campaign titled 'A Lap Around The World' was published in Germany in September, 2012. It was created for the brand: Peace Day, . This Digital medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted about 11 years ago.


Creative Directors: Henrik Düfke, Felipe Montt
Copywriter: Henrik Düfke
Art Director: Felipe Montt
Designer: Keith Bone
Developer: Riccardo Bartoli

Plan International


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