The Royal Canadian Mint

A History of Making Change

Agency: McCann


The campaign highlights coin-worthy moments in history that have changed the world. This campaign platform uses innovative and engaging storytelling to motivate the population to learn more about Canadian history, focusing on two key moments in Canadian history.
For each coin launch, the Royal Mint has recreated these historical moments and has brought them to life using a mix of photography, visual FX and cinemagraph techniques, to get audiences excited and intrigued about these important events. The stories then continued into other activations where the stories were retold in new ways leveraging modern platforms and contexts.

This professional campaign titled 'A History of Making Change' was published in Canada in October, 2021. It was created for the brand: The Royal Canadian Mint, by ad agency: McCann. This Film medium campaign is related to the Other industry and contains 2 media assets. It was submitted about 2 years ago by Communications Manager: Shana Blackman of McCann Worldgroup.


Advertising Agency: McCann Montreal, Montreal, Canada
Chief Creative Officer, McCann: Josh Stein
Executive Creative Director, McCann: Dave Roberts
Creative Director, McCann: Robert Trickey
Creative Director, McCann: Chris Duffett
VP, Strategy, McCann: Badr El Fekkak
VP, Executive Producer, McCann: Jacqueline Bellmore
French Producer, McCann: Liliane Clune
VP, Account Group Director, McCann: Céline Duval
Account Group Director, McCann: Anick Tanguay
Senior Manager, Integrated Marketing Communications, Royal Canadian Mint: Virginia Gaffney
Program Manager Marketing, Royal Canadian Mint: Leo Haque
Executive Producer / Producer, Westside Studios: Tom Nesbitt
Line Producer, Westside Studios: John Stevancec
Photographer, Westside Studios: Dave Delnea
Casting, Westside Studios: Milo Casting
Wardrobe, Westside Studios: Maeve McKee
Hair & Make Up, Westside Studios: Lisa Vella
Production Designer, Westside Studios: Dylan Jukes
Producer, Alter Ego: Andrew Tavare
Creative Director & Senior VFX Artist, Alter Ego: David Whiteson
Lead 3D Artist, Alter Ego: Mike Waldrum
Senior Colourist, Alter Ego: Wade Odlum
Matte Painter, Alter Ego: Bojan Zoric
Editor, Alter Ego: David Whiteson
Producer, Pirate Toronto: Maggie Blouin Pearl
Audio Director, Pirate Toronto: Tom Eymundson
Engineer And Sound Design, Pirate Toronto: Keith Ohman
Associate Creative Director, McCann: Mark Dolynskyj
Designer, McCann: Kate Brunn
Senior Copywriter, McCann: James Kisielew
Strategy VP, Strategy Badr El Fekkak
Senior Strategist, Jeremy Singer

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