Legal Happens
Agencies: BarkleyOKRP • Gravy Films
Bright Future
New Outift
New Nails
Description
ARAG Legal Insurance, the leading legal insurer worldwide, is challenging the belief that “legal problems only happen to other people” with a new campaign developed in partnership with independent agency BarkleyOKRP.
To bring the idea to life, ARAG partnered with pop culture icon Kathy Najimy, who appears as a fortune‑teller predicting the legal misfortunes people are highly likely to experience. From disputes with contractors to fighting traffic tickets and neighbor issues, each scenario reinforces a simple message: legal problems aren’t a matter of if, but when, and being protected can make all the difference.
This professional campaign titled 'Legal Happens' was published in United States in May, 2026. It was created by ad agencies: BarkleyOKRP and Gravy Films. This Digital medium campaign is related to the Insurance industry and contains 3 media assets. It was submitted about 19 hours ago.
Credits
ARAG Legal Insurance:
Chris Owens - Director of Marketing
Jen Harken - Corporate Communications & Special Projects Manager
Sarah Chesling - Graphic Designer
BarkleyOKRP:
Doug Hentges, EVP, Executive Creative Director
Chris Cima, VP, Creative Director
Joe DeSalvo, VP, Creative Director
Melany Esfeld, EVP, Head of Production
Brooke Woodruff, Executive Producer
Greg Lewis, Sr. Copywriter
Bri Bradley, Art Director
Jennifer Nasuti, Director, Client Experience
Kelse Cummings, Supervisor, Client Experience
Nancy Espinal, Business Affairs
Gravy Films:
Laura Murphy, Director
Brent Stroller, Executive Producer
Tanya Stephens, Producer
Ally Gnesin, Staff Producer
Adam Marsden, Director of Photography
Post Production:
Patrick Casey, Head of Production, Cutters
Dustin Kauffman, Editor, Cutters
Benjamin Porter, Assistant Editor, Cutters
Brock Babcock, Sound Supervisor, Post Haus
C.J. Drumeller, Sound Engineer, Post Haus
Kate Smith, Executive Producer, Flavor
