Description
This week, prebiotic soda brand Olipop unveiled a refreshed visual identity and new tagline, “The feel good soda,” marking the latest evolution of the brand. The rebrand is accompanied by a new campaign created in partnership with creative agency CALLEN.
Its hero film, “A Good Start,” showcases the soda’s health benefits through a blend of live-action storytelling and animated prebiotic characters. Set to a playful reimagining of “Lollipop” by The Chordettes, updated with the catchy lyric “Olipop, Olipop,” the spot reinforces the brand’s feel-good positioning.
This professional campaign titled 'A Good Start' was published in United States in May, 2026. It was created for the brand: OLIPOP, by ad agency: CALLEN. This Film and Integrated media campaign is related to the Drinks (Non Alcoholic) and Health industries and contains 1 media asset. It was submitted 2 minutes ago.
Credits
Brand: Olipop
Creative Agency: CALLEN
