ADVERTISING

Honda

A Family Man is Still a Man

Agency: Raging Artists

Description

“A Family Man is Still a Man.” It all started with this phrase, and plans for evolved an experimental piece that would offer an alternative perspective for minivan buyers. The RA team – all minivan-driving dads themselves – envisioned a day off in the life of an Odyssey driver. The story, as written, conveyed a day filled with fun, spontaneity, and yes, responsibility. But unlike so many depictions of family life, this one would show that husbands and dads embrace their lives and that carseats and brotherhood can coexist in harmony. Director Tim Damon immediately sparked to idea and jumped on board, with the caveat that everyone take full advantage of the liberties afforded by non-commissioned work: have a lot of fun, push some buttons, and abandon any “car spot” conventions. The result is a spirited journey somewhat reminiscent of “Hot Tub Time Machine” in its whirlwind pacing and fun-loving bromantic attitude. After all, “A Family Man is Still a Man."

This professional campaign titled 'A Family Man is Still a Man' was published in United States in September, 2011. It was created for the brand: Honda, by ad agency: Raging Artists. This Film medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted almost 13 years ago.

Credits

Advertising Agency: Raging Artists/LA, USA
Creative Directors: Justo Diaz, Hesh Rephun, Ernie Noh
Associate Creative Director: Justin Young
Production Company: Square Planet
Director / Cameraman: Tim Damon
Producer: Kendra Wester
Song: Day of the Hunter
Music Company: Volume Music + Sound/SF
Composer: David Della Santa
Lyrics: Raging Artists
Vocal: Pismo
Audio Post Company: M Squared Productions
Mixer: Mark Pitchford
Editorial Company: Raging Artists
Editor: Brendon DeVore
Digital Color Correction: New Hat/Santa Monica
Digital Colorist: Bob Festa

ADVERTISING

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