ADVERTISING

Oreo

A Decision was made here

Agency: LePub

Description

Based on a common behavior we observed in supermarkets, specifically around Oreo shelves, we created a campaign that highlights real decisions people make when giving in to a craving. The goal was to make visible something that already happens naturally: someone choosing Oreo and leaving another product out of place.

One of the biggest creative challenges was making sure the pieces felt completely authentic. That’s the core of the idea: nothing staged, nothing retouched, nothing forced. We aimed for effectiveness by encouraging people to keep doing what they were already doing, only now, we’re making those spontaneous decisions visible through simple, real images. A small but very human gesture captured and summed up in a single line: A decision was made here.

This professional campaign titled 'A Decision was made here' was published in Colombia in April, 2025. It was created for the brand: Oreo, by ad agency: LePub. This OOH Outdoor and Print media campaign is related to the Food industry and contains 7 media assets. It was submitted 26 days ago by Creative Director: David Prado Ramírez of LePub Bogotá.

Credits

Advertising Agency: LePub
Global CEO/CCO: Bruno Bertelli
Global CCO: Cristiana Boccassini / Mihnea Gheorghiu
Global CSO: Bela Ziemann
CCO: Camilo Carvajal
CSO: Juan David Gonzalez
GCD: Juan Romero "Tiko"
Associate Creative Directors: Giulia Trimarchi / Gian Marco Panichelli
Creative Directors: Laura Camila Oviedo / Alejandro Chavez / David Prado Ramírez / Lukas Vergel
Art Director: Emanuela Gein Lombardi
Copywriter: Natasha Anatra
Production Company: PXP
Photographer: Leyther Orozco / Black Thunder Studio

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