Description
A.D.A. (Anti Dependence Algorithm) is an Artificial Intelligence system that arises from Sisal's strong focus on technological innovation and behavioral research, serving a safer and more sustainable gaming model: the algorithm analyzes the gaming experiences of over 600,000 Sisal customers monthly to predict risky behaviors and profiles.
Thanks to this data analysis capability, it is possible to activate actions and protection tools that prevent risky gambling behaviors, guiding the player towards a sustainable gaming experience, free from excesses.
The project has been accompanied, since its conception, by Serviceplan Italy, which has taken care of naming and graphic identity, developing "Meet A.D.A." as a storytelling journey that enhances its purpose with a recognizable and distinctive identity. It aspires to become the benchmark in the industry for responsible gambling and consumer protection at an international level.
This professional campaign titled 'A.D.A. – The AI for Safer Gambling' was published in Italy in June, 2023. It was created for the brand: Sisal, by ad agency: Serviceplan Italy. This Experiential and Integrated media campaign is related to the Electronic Devices and Gambling industries and contains 1 media asset. It was submitted 11 months ago.
Credits
Serviceplan Italy:
CEO and Chief Creative Officer: Stefania Siani
Client Creative Director Copy: Federico Capitani
Client Creative Director Art: Yuri Alessandro Alfieri
Make Italy:
Managing Director: Stefano Costa
Producer: Samuela Teli
