A Chef's Face - By WestIn

For International Chefs' Day, Wirality Media collaborated with The Westin Hyderabad Mindspace to publish a series of Instagram posts profiling the palms of their chefs' hands. The idea was to symbolically and tangibly showcase how a chef's hands tell their story. Each post featured a close-up of a chef's palm, capturing unique marks, scars, and lines that reflect their journey, from the first memorable dish they crafted to the experiences that shaped their careers. Accompanying captions shared personal anecdotes, career milestones, and insights into the chefs' lives, offering a deeper look into the nature of their work.

The initiative aimed to highlight the dedication and craftsmanship behind the scenes that create memorable culinary experiences for patrons, giving Westin's master chefs much-deserved recognition through visually unique and shareable content.