Description
PMV Agency, together with Ecuawagen/Volkswagen, we have found an interesting insight: we all have something that really scares us. In this case, the real fear is not of the car, but of losing the opportunity to drive it and enjoy it. This highlights the desire to put fear aside and dare to experience driving a Volkswagen.
Based on this insight, we developed graphic pieces in which, under the creative concept, we show the iconic Halloween monsters terrified by the idea of not being able to drive a Volkswagen. Even these creatures have something that really scares them.
This campaign, created in October 2024, positions Ecuawagen in front of its target audience in an authentic and fun way.
This professional campaign titled 'What really scares is not being able to drive it' was published in Ecuador in October, 2024. It was created for the brands: Ecuawagen and Volkswagen, by ad agency: PMV Agency. This Content, Design, and Digital media campaign is related to the Automotive and Personal Transportation, Electronics, Technology, and Transport industries and contains 6 media assets. It was submitted 9 months ago by Romero: Mateo.
Credits
Advertising Agency: PMV Agency, Quito, Ecuador
CEO: Martín Pinto
CSO: Luis García
Creative and Art Direction - Copywriter: Mateo Romero
Graphic Design: Mateo Romero - Brian Paz y Miño
Key Account Manager: Carlos Correa
