Description
Canada’s most iconic beverage is making a triumphant return. In its first advertising campaign since 1991, Clearly Canadian is Back—with some star power and a nod to its pure Canadian heritage and values. Internationally acclaimed singer-songwriter, Shania Twain channels her inner treasure hunter in a high-energy chase to claim Canada’s other national treasure—Clearly Canadian. With action-hero stunts, perfect timing, and signature charm, she brings the hunt to life in a way only Shania can. The spot includes a catchy jingle that’s sure to stick with viewers long after it ends.
In another nod to its Canadian pride and Canadian heritage, Clearly Canadian tapped Ryan Reynolds’ Maximum Effort to create the spot, which was filmed on location in the heart of Canada, surrounded by natural waterfalls and forest backdrops.
“I have very clear memories of Clearly Canadian growing up here. When the team reached out, I was so flattered and the idea was awesome!” said Shania Twain. “As a proud Canadian, the fact that it’s natural spring water and bottled right here is perfect—it’s pure nostalgia in a bottle! Getting to shoot this in the Canadian outdoors, fighting to do my own stunts (I think I can still tumble!), and sampling all the new flavors hardly felt like work. The Clearly Canadian range is so refreshing and I can enjoy it at home and on the road. Getting to be in my own adventure movie for the day was pretty great.”
Clearly Canadian’s comeback was fueled by a fan-led crowdfunding campaign that pre-sold over 40,000 cases with sales in every US State and Canadian Province, which led to rapid retail distribution throughout the US and Canada. Since its 2017 retail reintroduction, the OG flavoured sparkling water—‘new age soda’—has experienced an outpouring of demand for its iconic glass bottles, exceeding all expectations and growing at a market-leading pace. And, in response to requests by its beloved fans, the company recently added cans to its beverage portfolio and says much more innovation is underway! Even with this growth in distribution, the most common post on social media is, “Where can I find it?!”
Clearly Canadian’s distinct pure taste is crafted from award-winning Canadian spring water, made from simple natural ingredients inspired by Canadian nature, and with natural hydrating minerals. Keeping with the company’s commitment to environmental responsibility, Clearly Canadian is always packaged in eco-friendly formats using glass and aluminum for its bottles and cans from 100% recycled materials.
More than just a Canadian National Treasure, Clearly Canadian is a cross-border fan-favourite and cultural touchstone. Born in British Columbia and raised by a generation of 80s and 90s kids, loved by fans for decades, its return signals a multi-sensory reawakening of Canadian purity and pop-culture relevance. With its iconic blue bottle and natural spring water from Canada, Clearly Canadian is back—and Shania Twain is leading the charge to reclaim it as a National Treasure.
This professional campaign titled 'A Canadian Treasure...Hunter' was published in Canada and United States in July, 2025. It was created for the brand: Clearly Canadian, by ad agency: Maximum Effort. This Film medium campaign is related to the Drinks (Non Alcoholic) industry and contains 1 media asset. It was submitted 17 days ago.
