To remind people to wash their face before bed, Bioré® skincare created digital billboards that call people out by name and face directly into their condo window. Each uses Census Ontario data to display the most common names for the apartment complexes they’re facing.
This professional campaign titled 'A big reminder' was published in Canada in May, 2021. It was created for the brand: Bioré, by ad agency: John St. This Integrated medium campaign is related to the Beauty industry and contains 7 media assets. It was submitted over 2 years ago.
Advertising Agency: john st.
Chief Creative Officer: Cher Campbell
Creative Director: Cam Boyd
Associate Creative Director: Natalie Mathers
Copywriter: Maddie Rosenberg
Business Lead: Lindsay Day
Account Director: Jamie Faltl
Account Executive: Emily Sabetti
Media Agency: m/SIX
Associate Director of Planning: Nicole Saab