On September 21, the Arbor Day is celebrated in Brazil.
The date is not a national holiday, however, institutions connected to environmental and care guidelines usually manifest themselves. Unimed Cariri, a health cooperative among the country's pioneers, decided to join the cause.
Along with the printing, Unimed Cariri distributed in the city of Juazeiro do Norte - CE, several seedlings for cultivation, such as palm, pitomba, cashew, graviola, passion fruit, papaya, olive and guava.
The advertisement aims to show that a new world can begin with small daily changes: Adopting and cultivating a tree can be a revolutionary attitude.
This professional campaign titled 'A Better World' was published in Brazil in September, 2018. It was created for the brand: Unimed Cariri, by ad agency: FLEX And Comunicação. This Print medium campaign is related to the Professional Services industry and contains 1 media asset. It was submitted almost 5 years ago.
Advertising Agency: FLEX And Comunicação, Brazil
Creative Director / Copywriter: André Nogueira
Art Director: Rhuan Gondim
Copywriters: Felipe Cruz, Italo Matos