Maes is Belgium’s second most popular beer but also Belgium’s 3rd most common surname. So since there is no joy in being second Maes beer gave a free barrel of Maes to all the people with the name Maes. They just had to sign up on Facebook, choose a pub and share the date – and their beer – with all of their friends. The campaign was created by TBWA and broke quite some records. The Facebook fanpage made it into the 6% most active pages worldwide, 1 out 20 Belgians visited the website and the amount of fans tripled in 1 day.
This professional campaign titled 'A barrel of Maes for everyone with the name Maes' was published in Belgium in April, 2013. It was created for the brand: Maes, by ad agency: TBWA. This Ambient medium campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted over 10 years ago.
Advertising Agency: TBWA, Brussels, Belgium
Creative Directors: Jan Macken, Gert Pauwels
Creatives: Jasper Declercq, Ivo Mertens, Geert Verdonck, Menno Buyl, Chiara de Decker, Pol Sierens
Account team: Jochen De Greef, Marko Van Dyck
Strategy: Kacper Wozniak