Corona Tropical arrived in Ecuador, a hard seltzer backed by the Corona brand. We had a problem: in Ecuador, nobody knows what a Corona Tropical is and everyone thought it was a beer. We had to create an action to give visibility to this new product, but also to make it easy for the consumer to try it and at the same time educate them, all this with a low budget. For this reason, we turned all those who want to try it into influencers, for each Instagram story they post, we gave them a can of Corona Tropical.
This professional campaign titled '5.038 Influencers' was published in Ecuador in July, 2022. It was created for the brand: Corona Tropical, by ad agency: Bombai. This Digital, Direct, and Experiential media campaign is related to the Alcoholic Drinks industry and contains 2 media assets. It was submitted 6 months ago.
Advertising Agency: Bombai Ecuador
CEO: Marcel Palacio
Creative Directors: Diego Benítez & Danny Mármol
Art Directors: Galo Granda / Miguel Bencomo
Roberto Echeverría / Juanse Riaño
Copywriter: Bernardo Santelices
Account Executive: Daniel Andrade
Production Company: Bombai Ecuador