SOS Children's Villages provides family based care for abandoned children. 10 children live together in 1 house. 7 to 15 houses are grouped in a 'village'. For the renovation of their biggest village in Belgium, Chantevent, they needed funding, huge funding. Let's not ask money from a broad audience, let's target those who really can make a difference: 6 captains of industry. But how to reach them? You won't be able to get hold of them by mail, phone or letter.

This professional campaign titled '99%' was published in Belgium in December, 2013. It was created for the brand: SOS Children's Villages, by ad agency: BBDO. This Print medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted about 9 years ago.


Advertising Agency: darw!n BDDO, Diegem, Belgium
Creative Director: Guido Goffeau
Copywriter: Robby Sallaets
Art Directors: Jeremy Vanmaele, Guido Goffeau


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