80th Anniversary: Foresight

In 2025, Sub-Zero, Wolf, and Cove are celebrating 80 years of industry-leading innovation and design. Founded in 1945 in Madison, Wisconsin, the company has become synonymous with luxury kitchen appliances, known for premium materials, cutting-edge technology, and exceptional craftsmanship. To mark this milestone, the brand commissioned a film that honors its legacy while looking toward the future. The piece was created to complement a broader anniversary campaign and reinforce the brand’s enduring values—innovation, quality, design excellence, and service—while inspiring trust among consumers, trade partners, and retailers.

The creative vision for the 80th anniversary film was to move beyond traditional corporate storytelling and instead craft a visually rich, emotionally resonant narrative. Shot over five days at the company’s Madison headquarters—including on active manufacturing floors—the production embraced a cinematic style, with dynamic pacing and a carefully composed musical score. Actor and Wisconsin native Tony Shalhoub was selected as the narrator, bringing warmth and sophistication to the story. The result is a beautifully orchestrated work of art that captures the essence of Sub-Zero, Wolf, and Cove’s heritage and its commitment to helping customers create the kitchens of their dreams.

With its visual richness, emotional depth, and authentic portrayal of the company's legacy, the film has resonated strongly with internal teams, trade partners, and customers, becoming a centerpiece of the 80th anniversary celebration. The narration by actor Tony Shalhoub (Monk, The Marvelous Mrs. Maisel) added a distinctive voice that elevated the storytelling, while the visuals and music created a compelling and memorable experience. The project has reinforced Sub-Zero, Wolf, and Cove’s position as a leader in luxury kitchen design and innovation, celebrating a legacy 80 years in the making.