هيرو فاين

The "Everyday Hero" campaign revolves around the creative concept of a "Hidden Hero" who lives within the simple, messy moments of our daily lives, where the "Super Fine" character acts as a guardian of cleanliness and comfort for the entire family. This campaign reimagines Fine products not merely as paper tissues, but as a personified force of support; for instance, the kitchen towel is portrayed as a powerful tool with the "absorbent effect of a sponge" to tackle spills instantly, while the pocket tissues act as a portable hero ready to protect you from germs on the go. This heroic persona extends to the refreshing wet wipes, which serve as a beauty companion to maintain a fresh and glowing look throughout the day.

The superior quality of these products is seamlessly integrated into the narrative through the emphasize on Steripro technology, which ensures that every "heroic" intervention is 100% sterilized and safe for even the most sensitive skin. By balancing extreme softness with the durable 2-Ply construction, the campaign highlights how Fine products provide a "Magic" level of performance, ensuring that each tissue performs its heroic task effectively without tearing or failing when needed most.