Description
This campaign was created as a conceptual visual celebration of the Luxor African Film Festival’s 10th anniversary, under the theme “Years of Imagination.”
The campaign presents a unified visual direction built around a key poster design, extended across multiple applications including banners, bags, and print materials. The visuals aim to reflect the spirit of African cinema through strong imagery, expressive color treatment, and a bold poster language.
The execution is based on image compositing and photo manipulation, combining photographic elements with textures, digital effects, and color grading to achieve a distinctive, stylized aesthetic. The central female portrait serves as a recurring visual symbol, representing identity, strength, and creative presence within African storytelling.
By maintaining consistent typography, color palette, and graphic treatments across all applications, the campaign ensures visual continuity while adapting the design to different formats and scales.
This project is a self-initiated student conceptual campaign and is not an official commission.
This student campaign titled 'Louxor African Film Festival ' was published in Egypt in January, 2026. It was created for the brand: Campaign, by ad school: The Higher Institute Of Applied Arts. This Design medium campaign is related to the Movies industry and contains 4 media assets. It was submitted 1 day ago by Graphic Design Student : Habiba Mahmoud of Higher Institute Of Applied Arts.
Credits
Design by: Habiba Mahmoud
Under Supervision of: Dr. Eman Salah
