ADVERTISING

Treace Medical Concepts,

Comeback Kicks

Agency: 21GRAMS

Description

Comeback Kicks rethink post-surgical recovery footwear to tackle two problems at once: patient comfort and healthcare waste. Single-use recovery boots are worn for just four weeks yet can take up to 500 years to decompose, contributing to a sector where 80 percent of the carbon footprint comes from disposable supplies. Often bulky and unbalanced, traditional boots can also cause hip pain and increase fall risk, making recovery harder rather than easier.

Designed with leading foot surgeons, Comeback Kicks are 3D-printed, custom-fit recovery shoes made entirely from recyclable mono-materials. Printed only when needed, they eliminate overproduction and landfill waste, use 85 percent less material, and generate 94 percent less CO2 per unit than conventional boots. Designed for both feet, they restore balance and improve comfort throughout healing, then can be recycled or kept.

With more than 450,000 bunion surgeries performed annually in the US alone, a figure projected to rise sharply, the environmental impact is significant. Starting in a single clinic, Comeback Kicks have already replaced hundreds of disposable boots each year. As the concept expands across orthopedic, podiatry, and sports recovery, it represents a meaningful step toward aligning healthcare with global sustainability goals while improving patient outcomes.

This professional campaign titled 'Comeback Kicks' was published in United States in January, 2026. It was created for the brand: Treace Medical Concepts,, by ad agency: 21GRAMS. This Integrated medium campaign is related to the Health industry and contains 5 media assets. It was submitted 1 day ago.

ADVERTISING

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