In 'The Hitchhiker's Guide To The Galaxy', Douglas Adams wrote that the number 42 was the answer to the great question of life, the universe and everything. But it's taken until now, 40 years after Hitchhikers was first published, for the Australian Red Cross Blood Service to finally reveal what makes this number is so special.
This professional campaign titled '42' was published in Australia in March, 2018. It was created for the brand: Australian Red Cross Blood Service, by ad agency: cummins&partners. This Film medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted over 4 years ago.
Advertising Agency: Cummins & Partners, Melbourne, Australia
Creative Director: Doogie Chapman
Art Director: Connor Beaver
Copywriter: Adam Slater