Description
Created to mark the launch of Amstel in Romania, this 3D OOH campaign for Heineken blends product focus with cinematic flair. Running across screens in Romania, the anamorphic activation turns ordinary billboards into striking moments of connection, with a cold beer bottle spinning out from the screen, a cap popping off mid-air and foam spilling into view. It’s more than a visual stunt – it’s a creative invitation to slow down, reach out, and give in to the irresistible call of the 100% malt taste.
This professional campaign titled '(3D) OOH, so malty!' was published in Romania in April, 2025. It was created for the brand: Amstel, by ad agency: WINK Public Multimedia. This OOH Outdoor medium campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted 28 days ago by Content Specialist: Ana Maxineasa of WINK Public Multimedia.
Credits
Creative direction & production: WINK Public Multimedia
Art direction: Namogo
Media: dentsu Romania
