We distorted a cliche in our ad. Most of the ads are about the sale products. And in all those ads it tells about %70 or something like that decrease in prices. We reverse that cliche and use same products like the advertiser brands and tell not decreases in prices but increases in sale volumes and brand awareness.
This professional campaign titled '300, 150' was published in Turkey in January, 2013. It was created for the brand: Clever Mad, by ad agency: Clever Mad. This Print medium campaign is related to the Agency Self-Promo industry and contains 2 media assets. It was submitted almost 10 years ago.
Advertising Agency: Clever Mad, Istanbul, Turkey
Creative Director: Saadettin Konukseven
Art Directors: Merve Çakır, Volkan Varda
Copywriter: Dilan Bransel