Description
25 years got us here.
Meet the XBOX Series X25 Limited Edition console and the XBOX Controller X25 Special Edition. Inspired by one of the most iconic XBOX console designs in our 25-year history, it’s now reimagined for XBOX Series X with the full power of a modern console experience. Coming November 2026.
The XBOX Wireless Controller X25 Special Edition packs 25 years of design into every detail. For the first time, see through the back case and battery door, revealing the classic XBOX logo. Original-color ABXY buttons bring the past forward, while the green XBOX button calls back to the moment the first green “X” burst onto the scene. Coming October 2026.
This professional campaign titled ' 25 Years in the Making' was published on August 05, 2026. It was created for the brand: Xbox, . This campaign contains 1 media asset. It was submitted about 3 hours ago.
Credits
Agency: Droga5
CD / Creative Team: Sean Matthews / Tres Colacion
Agency Producer: Harit Muttreja
Production / Post (LOBO)
Creative Director: Mateus de Paula Santos
Directors: Marco Wey and Mateus de Paula Santos
Live-Action Director: Marco Wey and Mateus de Paula Santos
Managing Partner: Luis Ribeiro
Executive Producer, Lobo: Su Constantine
Executive Producer, Live Action: Francisco Puech and Diego Dossa
1st AD: Raquel Reis
Director of Photography: Lucas Barreto
VFX Supervisor: Diogo Girondi
Storyboard Artist: Rafael Fernandes
Head of Production: Marcelo Barbosa
Head of Post Production: Eduardo Silva
Producer: Vivian Neves
Post-Production Coordinator: Rosangela Gomes
Post-Production Coordinator Assistant: Nathaly Lopes
Post-Production Producer: Eduardo Silva and Ricardo Vaz
Editor: Pedro Falcone
CG Supervisor: Marco Wey
Previz: Marco Wey
Modeling: Felipe Torquato
CG Animation: Marco Wey, Marco Rigobello, Thiago Barros, João Paulo and Andrew Henrique
Lighting & Render: Marco Wey, Marco Rigobello, Thiago Barros, João Paulo, Andrew Henrique and Felipe Torquato
Motion Graphics Artist: Marcos Rigobello
Compositing Supervisor: Marco Wey and Diogo Girondi
Compositing Artist: Marco Wey, Marco Rigobello, Thiago Barros, João Paulo, Andrew Henrique, Felipe Torquato, Diogo Girondi, Isabela Ferrari and José Eduardo Ambrósio
Rotoscope: Diogo Girondi, Isabela Ferrari, José Eduardo Ambrósio and Gassan Abd Abdoun
Color Grading: Marco Wey
Print: Sergio Faria, Felipe Torquato and Henrique Andrew
Research: Raphael Amário, Karin Cristina, Roger Marmo
Ingest / Conform / Delivery: Isabela Balbo
