The campaign focuses on a sad and revealing fact about Soccer, locally and globally. It has to do with the fact that gender violence increases considerably when a soccer team loses. With an average of 25%, it reaches an increase of 34% or more globally. The best way to reduce and end this is to make the information known and constantly show this problem to raise awareness and take action.

This professional campaign titled '25%' was published in Peru in March, 2024. It was created for the brand: Amnesty International, by ad agencies: Havas Group Peru and REPUBLICA HAVAS. This Digital, OOH Outdoor, and Print media campaign is related to the Public Interest and Public Utility industries and contains 3 media assets. It was submitted 2 months ago by CCO Republica HAVAS Miami: Tony Waissmann of Republica Havas.


Team Havas Perú:
CCO: Mauricio Fernández Maldonado
Creative Director: Moises Urrutia
Business Unit: Carmen Rojas:
Account Director: Janis Amayo
Art Director: Carlos Valladolid
Team República Havas:
CEO: Jorge Plasencia
President: Luis Casamayor
General Manager: Anthony Bianco
CCO: Tony Waissmann
Creative Director: Martín Stuart
Associate Creative Director: Celine Hercouet
Associate Creative Director: David Thackeray
SCO: Catarina Goncalves
Chief of Production and experiences: Gustavo Fernandez
Managing Director: Vanesa Bolanos
Photographer: Gonzalo Corrado
Producer: Ana Guzik
Executive Producer: Edu Wallace
Photo Assistant: Diego Ferreiro, Agostina Tolotti
Stylist: Pia Fellay
Retouch: Diego Chiliano
Finish Retouch: Custom Image.
Client: Maria Paz de la Cruz: Campaign Coordinator / Marco Rodriguez: Grow Director / Milagros Majino: Digital Fundraiser


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