The 1xBet betting company introduced a new commercial that has been praised by the professional film community worldwide. Foreign colleagues appreciated not only the idea, but also the incredible technical complexity of the work: the video was filmed just in one shot.
It is important that the product is domestic. The project, including script, production and post-production, is fully implemented by the Russian advertising agency 9 Pandas (9 Панд). The shooting took place in St. Petersburg, and the only foreigner on the set was the main character - a Briton of French descent.
According to users of social networks, where the video is rapidly gaining popularity, this is not just advertising, but a real product of cinema art. This is exactly the way how the image video of a large international company should look like. And this only adds pride for compatriots who managed to raise the bar for video production to such a level.
This professional campaign titled '1xBet Advertising Conquers the World' was published in Russia in May, 2020. It was created for the brand: 1xBet, by ad agency: 9 Pandas. This Film medium campaign is related to the Gambling industry and contains 1 media asset. It was submitted almost 4 years ago.
Advertising Agency: 9 Pandas, Russia
Director: Ivan Krasnyi
Written by: Maksim Kiryukhin
Director: Krasnyi Ivan
Producer: Skabo Sergey
DoP: Andrey Nikolaev
Gaffer: Artem Antonov
Trinity operator: Maksim Orlov
CG supervisor: Andrey Chibisov
Sound: Artem Mihaenkin
Color: Timofey Goloborodko