*1811

In Paraguay, 92% of public schools and 50% of private schools lack access to the internet and public libraries due to limited internet coverage in the country. However, paradoxically, there are more cell phones than inhabitants.

Taking inspiration from widely known emergency numbers like 911 for Police or 132 for Fire Fighters, Personal decided to introduce a new number on Independence Day: 1811, commemorating Paraguay's year of Independence.

By dialing *1811 from any Personal phone line, users can access a free telephone line that operates like a podcast, offering episodes in Spanish and Guaraní about Paraguayan history, all without needing an internet connection.

Although *1811 remains active, access is limited to Personal phone lines. To provide wider access, we've also shared the same episodes on Spotify for everyone to enjoy.