11.11 Biggest (One-Day) Sale

Agency: Sweetshop Shanghai



Việt Nam





BANGKOK Sweetshop has launched a remarkably fast-paced film for Lazada, Southeast Asia’s pioneer eCommerce platform, this 11.11.

Lazada’s latest 11.11 Biggest (One-Day) Sale campaign film, directed by Sweetshop’s Zac Ella, is a refreshing sensory explosion that stays true to the brand's charismatic nature and “Add to Cart. Add to Life'' mantra. Full of anticipation and excitement, the film calls viewers into the intoxicating world of possibility. What have they been waiting for? Lazada’s 11.11 Biggest (One- Day) Sale! Shoppers who have been holding back on making purchases finally get the explosive deals they’ve been waiting for.

The films draw attention to the most pivotal part of shopping - the excitement of the checkout and the anticipation of receiving the parcels.

This professional campaign titled '11.11 Biggest (One-Day) Sale' was published in China in November, 2022. It was created for the brand: Lazada, by ad agency: Sweetshop Shanghai. This Integrated medium campaign is related to the Fashion and Retail Services industries and contains 6 media assets. It was submitted over 1 year ago.


Client: Lazada Regional Marketing Team
Product: 11.11 Lazada's Biggest (One-Day) Sale
Production Company: Sweetshop
Director: Zac Ella
Managing Director: Laura Geagea
Executive Producer: Penny Woo
Senior Bidding Producer: Jennifer Crabb
Producer: Sean Lim
Production Manager: Stella Teng
Post Producer: Thiti Wongtikul (Fai)
DOP: Parrk Pitiyapakdeekul
Production Assistant: Touie Li
Production Assistant: Jessie Long
Line Producer: Sirichon Pongsaengson (Boong)
Production Manager: Janjira Supawong (Tan)
Production Coordinator: Chanokmart Puechponsub (Kwanjai)
1st AD: Pattra Kanjanamek (Patt)
2nd AD: Supat Rangsipat (Pook)
Art Director: Pallop Chomthaworn (Kai)
Assistant Art Director: Panich Ngamniyom (Gap)
Sound Mixer: Naigrom Kijjawattana (Ohm)
Post Production Company: Heckler, Singapore
Post Producer: Lizzy Homersham
Offline Editor (freelance): Adam Hussey
Colourist (freelance): Ben Conkey
Post Supervisor: Cody Amos
Lead Online Artist: Fernando Canevero
Audio Post Production Company: Two AM Music Global, Kuala Lumpur
Producer: Wira Chon
Music Composer: Malcolm Goldie
Sound Supervisor: Kit Kuan Leong
Sound Engineer: Shir Li Lau


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