Amnesty International

1000 strokes

Agency: Prophets


In 2014 blogger Raif Badawi was sentenced to 10 years imprisonment in Saudi Arabia, 1000 floggings and a heavy fine. He was punished for making critical statements about the government and allegedly insulting Islam. On 9 January 2015 Raif underwent the first fifty floggings. Fortunately, international protest was able to prevent Saudi Arabia from carrying out the remaining 950 floggings. On 16 June 2020 Raif Badawi will be in prison for exactly 8 years. And Amnesty International doesn't want to let that go by just like that. Amnesty International demands his release. Prophets therefore sets this date with impact. In an inspiring online video, Mario Goossens, drummer of Triggerfinger, makes it rain - 1000, to be precise. This video leaves no doubt about it: caning comes hard. Time now for the release of Raif. Time for action on

This professional campaign titled '1000 strokes' was published in Belgium in June, 2020. It was created for the brand: Amnesty International, by ad agency: Prophets. This Film medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted about 4 years ago by Executive Creative Director: Sam De Win of iO.


Advertising Agency: Prophets, Antwerp - Brussels, Belgium


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